45 free picks · official links only

Free plugins, themes & software we trust

Hand-picked free WordPress plugins, themes and Windows software we use ourselves. Every link goes to the official website.

Download safely

  • Every link goes to the official website or wordpress.org.
  • We never host files ourselves, so you always get the latest, safe version.
  • Avoid "free download" sites that repack software. They often add malware.
Top pick

Rank Math SEO

Sets your Google titles, descriptions, sitemap and schema from simple settings. Our favourite SEO plugin.

Free planWordPress

Get it from wordpress.org

Yoast SEO

The most used SEO plugin. Shows a simple checklist for every page and post.

Free planWordPress

Get it from wordpress.org
Top pick

Wordfence Security

Firewall and malware scanner that blocks hackers and fake login attempts.

Free planWordPress

Get it from wordpress.org
Top pick

LiteSpeed Cache

Makes WordPress much faster on LiteSpeed hosting (most cPanel hosts, including Namecheap).

FreeWordPress

Get it from wordpress.org
Top pick

UpdraftPlus

Automatic backups to Google Drive or Dropbox, and one-click restore.

Free planWordPress

Get it from wordpress.org

WP Mail SMTP

Fixes "my contact form emails don't arrive" by sending through a real mail server.

Free planWordPress

Get it from wordpress.org

Site Kit by Google

Connects Google Analytics, Search Console and PageSpeed to your dashboard.

FreeWordPress

Get it from wordpress.org

Redirection

Send old links to new pages so you don't lose visitors or Google rankings.

FreeWordPress

Get it from wordpress.org
Top pick

Astra

Light, fast theme with ready-made starter sites for most business types.

Free planWordPress

Get it from wordpress.org
Top pick

Canva

Make social posts, flyers and logos from templates in your browser or phone.

Free planWeb

Get it from canva.com

GIMP

A full photo editor for your computer: cropping, retouching, layers.

Open sourceWindows, Mac, Linux

Get it from gimp.org

Inkscape

Draw logos and icons as vector graphics (SVG) that stay sharp at any size.

Open sourceWindows, Mac, Linux

Get it from inkscape.org
Top pick

OBS Studio

Record your screen and webcam for tutorials, or stream live.

Open sourceWindows, Mac, Linux

Get it from obsproject.com

CapCut

Quick video editing for Reels and TikTok, on phone or computer.

Free planAll devices

Get it from capcut.com

ShareX

Screenshots and short screen recordings with arrows and text, for Windows.

Open sourceWindows

Get it from getsharex.com

Local

Build and test a WordPress site on your own computer before it goes live.

FreeWindows, Mac, Linux

Get it from localwp.com
Top pick

Google Business Profile

Your business on Google Maps and Search, with reviews, hours and photos.

FreeWeb

Get it from google.com

WhatsApp Business

Business profile, catalogue, quick replies and labels for customer chats.

FreeAll devices

Get it from whatsapp.com

Zoho Mail

Business email on your own domain, with a free plan for small teams.

Free planWeb

Get it from zoho.com
Top pick

Bitwarden

Password manager to keep your hosting, email and website logins safe.

Free planAll devices

Get it from bitwarden.com

7-Zip

Open and create ZIP files, for website backups and theme files.

Open sourceWindows

Get it from 7-zip.org

Which free tools does a small business website really need?

For a WordPress site, start with five: a fast theme (Astra or Kadence), an SEO plugin (Rank Math), a security plugin (Wordfence), a cache plugin (LiteSpeed Cache on most cPanel hosting) and backups (UpdraftPlus). More plugins make a site slower and harder to keep safe, so add others only when you need them.

For your computer, Canva or GIMP covers images, OBS Studio records tutorials, and Bitwarden keeps your logins safe.

Prefer to skip the setup? Message us and we'll build and set up the whole site for you. Or use our free website tools.

Tried it and got stuck?

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