UTM Link Builder
Build tracked links for Facebook, Instagram, WhatsApp and email so you know which post brought each visitor.
- Marketing
- 100% free
- No sign-up
- Private: runs in your browser
How to use UTM links (simple version)
Every time you share your website, use a link with UTM tags. Google Analytics then shows you which post, platform or flyer brought the visitor, and which ones led to messages or sales.
- Source is the place: facebook, instagram, whatsapp.
- Medium is the type: social, email, qr, cpc (paid ads).
- Campaign is the reason: eid-sale, new-menu, launch.
Keep names the same every time (always "facebook", never "FB" or "Facebook"), or your reports split one source into several.
How it works
How to use the UTM Link Builder
- 1
Paste the page you want people to visit.
- 2
Choose where you will share it, like Facebook or WhatsApp.
- 3
Copy the tracked link and see the visits in Google Analytics.
Questions about the UTM Link Builder
What is a UTM link?
A normal link with a few extra tags at the end (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visitor came from.
Will UTM tags hurt my SEO?
No. Use them on links you share in posts, ads, emails and bios. Don't use them for links between pages of your own site.
Where do I see the results?
In Google Analytics 4, open Reports → Acquisition → Traffic acquisition and choose Session source / medium or Session campaign.
Rather not do it yourself?
We can set this up for you, or build your whole website.
Send us a message with what you need. We reply within a few hours.